Building the Perfect social media press release
In today’s digital world, social media press releases can be used to share news about your organization. The best part? You don’t have to cross your fingers that the local paper will feature your story.
Not sure what to include in your social media press release? Here are a few must-haves:
Heading: Make it short and to the point
Overview: One paragraph summarizing the release
Body: Briefly answer the questions of who, what, when, where, why and how
Statistics: Back up any claims with appropriate data
Bio: Short description of the organization
Media: Photos, videos or other media relevant to your message
Links: Include links to the organization website or partner organizations
Contact Info: The name and email of the writer in case a journalist sees the post and decides to write a feature
Remember, you’re not just trying to appeal to journalists and members of the press. With social media, your audience is the community at large. A well-written press release on social media can tell community members, potential donors and volunteers about the difference you’re making.
