Why use social media to fundraise?

Dec 12

If you’re falling short of your budget, reducing costs and organizing fundraisers aren’t the only options to dig yourself out of the rut. Running a social media campaign is a cost-effective method for raising funds and generating community support.

Don’t believe it? The stats speak for themselves:

32% of donors are most inspired to give via social media, more than newsletters, direct mail or any other marketing channel. i
55% of people who engage with nonprofits on social media take action. ii
59% of those people make donations. ii
Social media drives 57% of traffic to fundraising campaign pages. iii

Of course, simply making a post asking for donations isn’t going to cut it. You need a campaign strategy that inspires your audience and convinces them to support your cause.

i. Nonprofit Fundraising Statistics to Boost Results in 2023, Double the Donation

ii. Social Media Giving Statistics For Nonprofits, Nonprofit Source

iii. Classy