Community over Contributions
82% of nonprofit marketers and managers are concerned about return on investment from social media. i Which makes sense. After all, building a presence on social media demands a hefty amount of time and effort.
Sure, social media can help nonprofits fundraise and recruit staff and volunteers. It can even promote attendance at events. But perhaps the most important reason to use social media is for building a community of supporters.
By fostering such a community, your organization builds an engaged audience that it can tap in to for contributions, volunteers, event attendees and more. This audience is much faster and cost effective to reach than the community at large.
So, if a consistently engaged group of followers who truly care about your mission sounds like something you want, create posts that develop a sense of community among your followers rather than ones that are always geared towards getting something from them.
