Invest in Instagram

"Instagram is one of the best social platforms for growing a brand audience." -HubSpot

Trying to decide which platforms to include in your social media strategy?

Instagram is widely known as a platform for sharing photos. The platform has a vast collection of filters and photo editing tools that allow users to make their images stand out.

This platform has tremendous potential for nonprofits, which rely on a committed group of supporters to answer calls for donations, volunteering and event attendance. 69% of nonprofits are confident that Instagram delivers a positive return on investment for their organization (Hootsuite).

If your nonprofit frequently engages directly with the people it serves, Instagram serves as a great platform to showcase photos of your impact. However, if your mission involves less face-to-face interaction, it may be wiser to consider a platform such as Facebook, which places less emphasis on images.