Diversify your Social Media Strategy – The New TikTok Ban

You may have heard by now that the House passed a bill that will ban TikTok in the U.S. if its parent company refuses to sell it. The bill, which was designed to improve national security, has faced considerable controversy as it threatens the livelihood of thousands of creators across the country.

Whether you support the bill or are against it, this headline does emphasize the importance of diversifying your social media strategy. For the moment, TikTok appears to be an unusual case. However, who’s to say that other social media giants aren’t next?

While the bill is likely to face challenges in the senate, it’s a good idea to start creating a contingency plan for your followers on TikTok. Fortunately, there are many TikTok alternatives, such as YouTube Shorts and Instagram Reels.

Need help creating a flexible social media strategy that can easily pivot when unexpected circumstances arise? You know where to find us.