Lights, Camera, MISSION! Creating videos for social media

If you’re a nonprofit on social media, you need to be making videos.

Video marketing is the fastest growing type of content in digital advertising. Estimates show that video content will take up 82% of internet traffic in 2024. (SocialPilot)

Not only is video growing rapidly, it is also highly effective at delivering brand messaging. 91% of consumers want to see more videos from their favorite brands (HubSpot).

Don’t believe it? The success of TikTok demonstrates the surge in popularity of short form videos. Video is so popular that other major social platforms have developed features to allow their users to share this type of content (Facebook and Instagram Reels, YouTube Shorts, etc.)

For everyone who’s ready to start making videos and reaping the rewards, we’re here to help craft the perfect social media strategy for you and your nonprofit.