The Case for man-made social content

No doubt you’ve heard about the rise of AI and how it is revolutionizing the way many marketers are approaching their craft. From images to social posts (and yes, even blog posts), AI reduces the amount of time required to create marketing materials by a considerable margin.

This begs the question: why invest considerable time and resources into social media when content can be created quickly with AI?

Tempting as it may be to use AI to quickly create social posts just for the sake of posting, it may be wise to reconsider. According to Hootsuite, 62% of consumers say they are less likely to engage with and trust content that they know has been generated by AI.

Of course, not everyone is able to identify an AI generated social post just by looking at it. But the statistic stands, and so does the case for continuing to invest in man-made content.