Building Powerful Personas for your Nonprofit

Knowing your audience means knowing more than just their demographics. Creating a buyer (or in this case constituent) persona can help you learn more about where to reach them and what motivates them to take action.

In simple terms, a persona is a fake person with key traits that represents the audience you are attempting to reach. Traditionally, a persona will include things like demographics, a list of your audience’s pain points, what their goals are and more. You can find this information by interacting with your customers, conducting a survey or interviewing them.

Even though the people you are attempting to reach as a nonprofit may not be customers, the persona still holds value. For example, your market research may tell you that your constituents have similar reasons for supporting your cause. This would be great information to include in your persona!

Want to learn more about building a persona? HubSpot has a great article HERE. You can also reach out to us anytime for assistance!