Developing a Journey Map for your Constituents

Donors, members, volunteers, funders. No matter who you want to reach with your marketing, a journey map can help improve your understanding of the people you serve and boost their engagement with your organization.

A customer journey map is a tool used by for-profits and nonprofits alike. It visualizes the organization’s understanding of its customers (or constituents in the case of nonprofits) and how they interact with the organization from start to finish.

A journey map is useful for informing all your marketing decisions, including your social strategy. It can tell you which platforms your constituents are on and what types of content will resonate with them the most.

If you’ve never created a journey map before, fear not! There is a plethora of free guides online. We recommend this one on LinkedIn that has been created specifically for nonprofits.

Need help creating your journey map? We’re here ready to guide you.