Repurpose content and save time

Creating quality marketing content is time consuming. Without a content marketing strategy, it can feel like the hours you put into content creation are wasted. Here’s a tip: try repurposing your content.

Decide on a topic and start with long form content like videos or a blog. Be sure that when you are creating this content, you are doing so with your personas in mind. After all, your content is only going to attract your audience’s attention if it’s useful to them.

Once you have your long form content, pull excerpts such as statistics and powerful statements and turn them in to social posts and emails/e-newsletters. I know what you’re thinking: ‘this sounds lazy, shouldn’t I be doing different things on different platforms to appeal to different audiences?’

It’s not lazy, it’s just smart! By reusing your own content on multiple channels, you reach audiences that you would not if you had only posted your content to one channel.

Ready to start spending less time creating content and start getting real engagement? Schedule an appointment with us today.