Let’s Talk About TikTok

Here’s one that’s all the rage right now. TikTok is a platform for sharing short form videos. These videos can be up to 60 seconds long when recorded using the in-app camera or up to three minutes long when uploaded (TikTok Camera Tools).

Consider implementing TikTok into your social media strategy if you are attempting to reach a younger demographic. After all, a whopping 58% of U.S. teens use TikTok daily (Pew Research Center).

In a previous post, we discussed that people use social media predominantly for entertainment. This is especially true for TikTok. 98% of all content on TikTok is produced by only 25% of users (Pew Research Center). This means the majority of people use the platform exclusively to consume content, not to create it.

If you want your nonprofit to be successful on TikTok, it’s a good idea to stay on top of the trends. For example, most TikTok videos are accompanied by a trending audio, which is a song that many new videos are using. Find a way to work these audios in to videos that promote your mission.

Before you decide to start building a presence on TikTok, be aware that videos generally take more time and resources to create than other types of content (photos, infographics, etc.). Therefore, TikTok may not be a strategic choice if your organization has limited resources.